Strategy & Positioning
- Brand narrative and messaging development
- Go-to-market and launch planning
- Audience, competitor, and category analysis
Content & Social Media
- X, LinkedIn, blogs, newsletters, and threads
- Founder ghostwriting, campaign copy, and product updates
- Social calendars, educational content, and community recaps
Community & Ecosystem Growth
- Discord and Telegram strategy, setup, and management
- Ambassador programs, quests, referrals, and incentives
- Governance communications, ecosystem updates, and feedback loops
PR & Communications
- Press releases, media outreach, and journalist relations
- Podcast pitching, founder interviews, and media training
- Funding, product, and partnership announcement support
KOL & Influencer Marketing
- KOL sourcing, briefing, negotiation, and management
- Sponsored posts, organic relationship building, and whitelisting
- Campaign tracking, reporting, and performance analysis
Paid Growth & Acquisition
- Paid social, search ads, and retargeting campaigns
- Landing pages, funnel strategy, and conversion optimization
- Waitlist growth, app downloads, wallet acquisition, and email marketing
Partnerships & BD Support
- Ecosystem partnership strategy and prospecting
- Co-marketing campaigns, sponsor outreach, and partner decks
- Grant applications, integration announcements, and strategic alliance messaging
Events & Activations
- Side events, meetups, and conference activations
- Sponsorships, speaker placements, and panel programming
- Guest list curation, RSVP campaigns, and post-event content
Creative & Design
- Brand identity, visual direction, and campaign creative
- Social graphics, pitch decks, one-pagers, and landing pages
- Event branding, infographics, banners, and report design
Developer & Technical Marketing
- Documentation support, tutorials, and technical explainers
- SDK campaigns, developer newsletters, and integration guides
- Hackathons, webinars, workshops, and builder community growth
Token & Protocol Comms
- Token launch messaging and tokenomics explainers
- Governance proposals, staking campaigns, and incentive programs
- Exchange listing communications, protocol updates, and ecosystem announcements
Reporting & Analytics
- Social, PR, KOL, community, and growth reporting
- Sentiment tracking, competitor monitoring, and share-of-voice analysis
- Campaign dashboards, KPI reports, and performance recommendations
Hexaco Alpha is a Web3 marketing agency built for brands that need attention, narrative control, and momentum.
Hexaco Alpha works behind the scenes with leading teams across Web3 and beyond, shaping how projects are seen, talked about, and understood. The agency combines strategy, content, media, community, partnerships, and campaign execution to help companies move markets, build credibility, and stay relevant in crowded narratives.
From launch campaigns and thought leadership to ecosystem positioning, event strategy, and founder visibility, Hexaco Alpha operates where perception becomes distribution.
Min H. Kim
Founder of Hexaco Alpha, Web3JOE. Venture Partner at Hack VC. Co-Founder and CMO of Tectonic Labs. Former CMO of Polygon and Hedera Foundation. Ex-AVAX, Tron and more.
Dion Guillaume
General Manager of Hexaco Alpha. 17 Years as a Seasoned Marketer, Business Developer, Communicator. Former Global Head of Communication & PR at Gate. Ex-D3, and more.